Here is a very helpful article that highlights 5 Tips for a Successful Direct Mail Campaign.
If you’re in the direct marketing field, this one is worth casting your eye over – we liked it due to the importance it places on the how the envelope can greatly influence your direct mail campaign.
Here is an extract from the article, with a link to the complete article below:
“Despite the growing prevalence of Internet marketing, direct mail campaigns are still proving to be as successful as ever at engaging with consumers and attracting new business. Unfortunately, a lacklustre campaign can actually be counter-productive and lead to a lack of trust and respect amongst the very people you’re trying to engage with. Following these five relatively simple tips should help you to devise a direct mail campaign that attracts new customers without harming your business’ brand. read more….