ROYAL MAIL DIGITAL STAMP
A POSITIVE RESPONSE TO POSTAL MAIL
We have gained approval from Royal Mail to print the coloured “Retail Digital Stamp” after demonstrating we can achieve the required design specifications and are proud to be acknowledged by Royal Mail as an approved supplier.
The digital stamp was developed as a means to bring about a more positive response to postal mail and encourage interaction from the addressee. The postmark with a more personal aesthetic appeal is more likely to be received positively and the envelope more likely to be opened thus the contents discovered. This action and effect will improve returns on investment.
There is a choice of digital stamp designs all of which include the cancellation marks and the “Delivered by” text along with the Royal Mail cruciform. Each design must contain the account holders unique licence number as supplied by Royal Mail.
To ensure accurate colour reproduction of the Digital Stamp Artwork, the envelope must be manufactured from a white, coated material. If you require an all over or full colour print, the Digital Stamp Indicia must be printed onto a white background and have a white border which provides a 5mm clear zone free from print.
The envelope material must have the following properties:
- The white substrate must have a brightness value of a minimum of 75 when measured using BS EN ISO 2470 Measurement of Diffuse Blue Reflectance Factor (ISO Brightness) of Paper and Board.
- The white substrate must have an opacity value of a minimum of 75% when measured using BS EN 2471 Opacity (Paper Backing) of Paper and Board by the Defuse Reflectance Method.
The Envelope Works is an approved Royal Mail wholesale digital stamp indicia printing site.