The art of sending a letter through the post is being forgotten as the dominance of the Internet continues to grow. But from a recipient’s point of view, there are few more exciting sights in the morning than a perfectly presented letter with their name on it. Although not cheap, and relatively labour intensive, direct mail marketing delivers some exceptional response rates if you take the necessary steps to make your campaign noticeable and of a high standard…. article featured on The Better Business Brand website.
For more information, please visit: How to Boost Your Direct Mail Campaign Response Rate